GEL - Generic Electronic Loyalty

Our flagship loyalty product, GEL – Generic Electronic Loyalty® provides the programme management technology to enable our customers to create and deploy reward card programmes to one or many retailing brands. Whether you would like to operate points based reward programmes, discount programmes or dynamic reward programmes – all is managed through the web enabled GEL back office system.

By using the GEL product, your company can quickly establish a customised smart card loyalty solution that meets the needs of your market, without any administration overhead or changes to existing IT infrastructure.

Features:

Customer card management (magnetic cards and smart cards) 
Card holder management 
POS terminal management 
Transaction acquiring and software application management 
Card hot listing 
Currency management (e.g. points based loyalty)
Product offers, discount offers and catalogue management 
Business rule creation and management 
Financial management and reporting
Data mining and business rule adjustments 
Customer communication (e.g. SMS, email, mail shots) 
Web presentation and access control 
Call centre integration 
Multiple merchant support