GEL REWARDS
Applied Card Technologies Ltd (ACT) is pleased to announce the launch of the latest product release of “GEL REWARDS” - part of their proven reward and loyalty solutions suite.
“GEL REWARDS” is a one stop solution that provides all the elements required by any organisation to quickly scope and launch a dynamic reward based loyalty program, integrated fully into their EPOS environment.
ACT GEL loyalty solutions are supported via a managed ASP model. ACT host the back office and provide essential links to deliver all the requirements for a loyalty scheme, customer enrollment, card fulfillment, award and redemption as well as full scheme management. GEL loyalty systems can support all card media, magnetic, smart contact and contactless as well as vouchers and other smart media such as key fobs and also NFC devices.
The key features of “GEL REWARDS” are that loyalty scheme based awards and redemptions can be dynamically delivered at the EPOS system without any manual intervention by the EPOS operator. Individual customer preferences and hence award criteria are verified and delivered from the back office system at the start of any sales cycle.
If the customer has reached an award level based, for example on a specific frequency metric, as soon as the loyalty card or token is presented to the EPOS the award is automatically appended to the purchase transaction in the EPOS software. An unlimited number of individual awards and offers can be set up in the back office and delivered dynamically in this fashion linked to the individual profile of the consumer.
Another key feature of the “GEL REWARDS” system is that every transaction can deliver a tailored message (email or text) to the card holder confirming the last transaction with either a call to action or new award or offer to drive further repeat business and deliver a solid retention model.
Almost uniquely after every transaction a full history based on actual items purchased or consumed is stored along within the customer historical database of the dynamic reward allocations. This allows the organisation to run and closely measure the success or failure of a specific campaign using the loyalty system. “GEL REWARDS” of course, provides a level of reports that can be used for analysis to review these campaigns and derive key future marketing decisions.
Nigel Cullum – Commercial Director at ACT comments: ‘“GEL REWARDS” lends itself perfectly towards the Hospitality sector where we have already received a lot of interest and we already have our first client for this release. ACT has also had a number of EPOS system suppliers work with us to complete the integration work, which they found to be relatively straightforward, working with our support and test environment. We expect to dramatically increase the number of Hospitality EPOS systems that will support “GEL REWARDS” over the coming months”.